Do you have a culinary business and want to be one step closer to realizing your dream of growing it? Your culinary business can still thrive even in difficult situations such as the COVID-19 pandemic. What should you do?
3 Easy Ways to Grow Your Culinary Business
1. Go digital
Technological sophistication brings many advantages, one of which is eliminating existing limitations. If you've only been selling food and/or drinks offline, now is the right time to expand your reach by selling online. Take full advantage of the available online selling platforms. One of them is GoFood.
By going digital, many people from various areas can enjoy what you are selling. If your culinary business is in West Jakarta, people from all over Jakarta can also order without them having to go to West Jakarta. More practical and simpler for customers. Your culinary business will be more successful because the number of customers is growing.
2. Promote your business in a creative way
Even though you already have a lot of loyal customers, of course you want more people to fall in love with the food and/or drinks you sell. Therefore, it is important to promote creatively. Not only attracting new customers, promotions are also effective in maintaining the loyalty of old customers.
To attract more customers, try to keep the promotion simple and easy to understand. To get new customers, for example, you can offer discount coupons for certain menus.
Another interesting promotional idea is to bundle the menu. So, when buying two menus, customers pay less than when buying separate menus.
There are still many promotional strategies that you can try, such as limiting the discount period and giving discounts when the total purchase reaches a certain amount.
3. Be disciplined in budgeting
No less important is that you have to be disciplined in budgeting. Budgeting is needed so that you know for sure the current state of cash flow. Cash flow must be maintained to always stay positive. If not, it may have a negative impact on your business.
So what do you need to make a budget for? All business-related activities. Want to run a promotion? You need to make a budget. For monthly bills such as electricity, water, internet and building rent, you also need to separate your budget. Likewise for expenses such as ingredients and cooking utensils, packaging, etc.
You might think that budgeting is really complicated. You have to separate funds, not to mention taking notes of expenses to ensure they stick to the budget. Everything that is done manually would be a waste of time. It's better to spend time making money than managing finances.
Fret not, Jagoans. The hassle of budgeting only happens when you don't take advantage of the technological sophistication offered by digital banks like Bank Jago.
By using the Jago application, which is owned by Bank Jago, budgeting becomes easy and practical. You just need to create a Pocket for every need.
How many Pockets can be created? Up to 60 Pockets. You can separate your business and personal needs. Simply create 20 Business Pockets to manage your business needs. Then, 20 Saving Pockets and 20 Spending Pockets are available to help you manage your personal needs.
The cool thing is, each Pocket has its own account number. This means you can have up to 60 accounts and they all can be monitored in one application.
After creating Pockets, you only need to transfer money from the Main Pocket to the destination pocket, whether it's a Promotion Pocket, Bill Pocket, etc.
When transacting through Jago, you don't need to take notes anymore. Jago will record every transaction for you. Transaction history can be viewed at any time because it is updated in real time, as soon as you complete a transaction.
See for yourself how convenient and practical budgeting and managing finances are with Jago. The Jago application can be downloaded here for those who don't have it yet.
